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Eidos apuesta por los cambios en la serie Tomb Raider

 

Eidos apuesta por los cambios en la serie Tomb Raider

 

Por: Enrique García

 

Se avecinan más cambios para la licencia Tomb Raider. Después de anunciarse que la última entrega de la serie (Underworld) no ha conseguido alcanzar las expectativas de ventas y que en su desarrolladora, Crystal Dynamics, se están realizando despidos, Eidos señala que el futuro de la heroina pasa de nuevo por una renovación.

 

En declaraciones Times Online, Robert Brent de Eidos asegura que el próximo Tomb Raider será diferente a lo visto hasta ahora, y que servirá para reiniciar la franquicia. "Debemos estudiarlo todo. Mira cómo el cambio ha provocado el éxito de Batman, desde la era del personaje malvado de Michael Keaton hasta el estilo oscuro de El Caballero Oscuro".

 

El último gran giro de esta conocida saga fue Tomb Raider Legend, título desarrollado por Crystal Dynamics que modificó la estructura de la licencia y que posteriormente se trasladó a Tomb Raider Anniversary, el 'remake' del primer juego, y al reciente Tomb Raider Underworld.

 

Las próximas citas más inmediatas de Lara Croft son los contenidos descargables exclusivos para Xbox 360 de Tomb Raider Underworld.

 

Fuente:

 

http://www.meristation.com/v3/des_noticia....816&pic=GEN

 

Las nuevas Peliculas de Batman para mi son una basura, recurrieron a mas violencia para llamar la atencion del publico, lo cual uno dice esto ya no es batman. Un guason que pierde gracia y astucia, que solo recurre al terrorismo para sus propositos, vaya para que muchos digan esto si es un filme de buena calidad. Mientras que el Clasico Guason con su gracia y astucia ponia en lios a Batman y a ciudad gotica.

 

Lara Croft no requiere un cambio de historia para obtener mayores ventas, solo requiere mas tiempo de desarrollo para pulir bugs, hacer misiones mas largas, poner mas escenarios, dar un personaje con mejor modelado, y agregar mas cosas como alguna inovacion para jugarlo. Un bueno juego no creo que se desarrolle en un año, requiere de mucho tiempo. Noten que Mario Bros es el clasico personaje de Nintendo que salva su princesita desde los 1980s hasta la actualidad

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Takeover bid for Tomb Raider firm (from Google News)

 

 

Tomb Raider game publisher Eidos has confirmed it had received a takeover approach after its shares soared 34%.

A statement from the firm said discussions were at an early stage and it was not certain an offer would be made.

Eidos issued a profits warning last week after its latest Lara Croft game, Tomb Raider: Underworld, failed to punch through the economic gloom in the US.

While Christmas sales in the UK, France and Germany were on target, the US market was weaker than expected.

The company said: "The board can announce that it has received a preliminary approach which may or may not lead to an offer being made for the company. Eidos emphasises that discussions are at a very early stage and that there can be no assurance that an offer will be forthcoming."

It said further statements would be made in due course.

 

Eidos has warned full-year sales are likely to fall to between £160 million and £180 million, compared to its previous estimate of £180 million to £200 million. It also said it may need to enter into discussions with its bank about its June covenants.

Eidos cut its 2008 sales forecast on Jan. 9 after its 'Tomb Raider: Underworld' title performed below company expectations in the United States, and said it may need to talk to its banks over the terms of its loans.

The news sent the company's shares, which had already lost 95 percent of their value in the last two years, tumbling further and they touched a 10-year low of 8.02 pence on Wednesday. (Imagine you bought $10k share two year s ago, you lost $9.5k! and you're barking...now some big ones bought many millions worth of them so you can imagine how they can rage...)

The shares rose 34 percent in afternoon trade on Thursday to close at 12 pence, valuing the group at 31.6 million pounds ($46.2 million).

 

Eidos, formerly SCi Entertainment Group, is based in Wimbledon, London.

The company is behind the forthcoming release of the Batman: Arkham Asylum game.

A deal with Warner Brothers, which has a stake of around 20% in Eidos, has allowed the game to be advertised on the DVDs for the film The Dark Knight.

 

 

For those interested, a little finance glossary:

 

Profits Warning : If a quoted company expects its profits figure to be lower than the consensus forecast of analysts who follow the stock, the directors are required to issue a profits warning. The warning is released via the Stock Exchange to ensure that all investors have access to the news at the same time. (As Keir said earlier)

 

 

consensus forecast : Aggregated forecasts drawn from a number of different brokers about the likely future earnings of a company or performance of an economy.

Broking firms publish forecasts of the future earnings of the companies, sectors or countries they follow. Their analysts specialise in certain industry sectors, and often have access to directors and CEOs which private investors do not have. Using their knowledge of the sector, the company, and general economic conditions, they forecast the profits of the companies for the coming year.

The value of these forecasts for investors is that, if correct, they allow rational judgement about how much to pay for the shares now - but, of course, they are not always correct.

Consensus forecasts may provide a safety net. The idea is basically that instead of relying on the forecast of one broker, you look at the estimates from a cross-section of brokers, and find a consensus. The assumption is that a consensus is more likely to be right than any one forecast. Some mechanical methods of share valuation, particularly PEGS, rely on brokers' forecasts.

 

Takeover strategies: There are a variety of reasons why an acquiring company may wish to purchase another company. Some takeovers are opportunistic - the target company may simply be very reasonably priced for one reason or another and the acquiring company may decide that in the long run, it will end up making money by purchasing the target company.

 

Other takeovers are strategic in that they are thought to have secondary effects beyond the simple effect of the profitability of the target company being added to the acquiring company's profitability. For example, an acquiring company may decide to purchase a company that is profitable and has good distribution capabilities in new areas which the acquiring company can use for its own products as well. A target company might be attractive because it allows the acquiring company to enter a new market without having to take on the risk, time and expense of starting a new division. An acquiring company could decide to take over a competitor not only because the competitor is profitable, but in order to eliminate competition in its field and make it easier, in the long term, to raise prices. Also a takeover could fulfill the belief that the combined company can be more profitable than the two companies would be separately due to a reduction of redundant functions.

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