brandextension

Thanks to everyone that responded, you've been extremely helpful!! We have enough responses now and will start analyzing the data. The survey is now closed...

Muchas gracias a todos por la ayuda! Ya la publicamos igual en los foros en inglés solo estamos tratando de obtener el mayor número de resultados...

Hello everybody, we are 2 students at the Jonkoping International Business School in Sweden and we are currently writing our Master Thesis about factors for the success of a brand extension (sequel) in the video game industry. We are going to use the results for a case study based on the Tomb Raider series and we were hoping you can spare 5 minutes of your time to answer this really simple survey. Thanks in advanced for your help. https://jibs.eu.qual...0712XlnKk7Fu6BC